The Next Generation
of Kids’ Vitamins
The chew kids love.
The science parents trust.
Line of Products
-
One-A-Day
MultivitaminComplete daily nutrition with B-vitamins, Vitamin D & gentle minerals. -
Focus
FormulaLion’s Mane, L-Theanine & Rhodiola for attention & brain support. -
Immune
DefenseElderberry, Echinacea & Curcumin for everyday resilience. -
Omega
BlendAlgal DHA + EPA for brain and
eye health.
Surprise collectible mini figures inside every bottle.
Sunny, Sparky, Bloomie and Glowy in different fun activities to keep kids excited about healthy habits!
-
Sunny
Powers kids with daily nutrients for energy, growth, and play, helping little ones start each day strong. -
Sparky
Lights up young minds, boosting focus, calm, and memory to make learning fun. -
Bloomie
Protects with elderberry, echinacea, and curcumin, keeping kids strong and resilient all year. -
Glowy
Shines with rainbow power, delivering DHA + EPA to support clear vision and bright thinking.
Only what matters. Nothing that doesn’t.
Parents deserve peace of mind. That’s why every chew is made with:
- High-quality, bioavailable vitamins & minerals. Designed to truly work.
- Safe, gentle forms that are easy on little stomachs.
- A clean foundation. No sugar, seed oils, or artificial junk.
Formulated with integrity. Backed by science. Loved by families.
Our Promises
Bright Start
Essential daily nutrition for growing bodies.
Bright Start delivers complete daily nutrition with bioavailable B-vitamins, Vitamin D, and gentle minerals. Unlike sugary gummies, it’s clean, potent, and designed to fuel kids’ energy, growth, and immunity every day.
Key Benefits:
- Complete spectrum of daily nutrients
- Gentle, easy to digest forms
- Supports energy, growth & immune health
Sharp Minds
Focus & clarity powered by nature.
Sharp Minds combines Lion’s Mane, L-Theanine, and Rhodiola to support attention, memory, and calm energy. It’s a gentle, non-stimulating way to help kids thrive at school, at home, and wherever focus matters most.
Key Benefits
- Improves focus & learning
- Promotes calm alertness
- Supports memory & mental clarity
Mighty Bloom
Everyday resilience for kids’ immune systems.
Mighty Bloom blends Elderberry, Echinacea, and Curcumin to strengthen natural defenses and keep kids resilient year-round. With antioxidant and anti-inflammatory support, it’s a safe, sugar-free way to protect little ones as they grow.
Key Benefits
- Boosts immune resilience
- Protects against seasonal challenges
- Sugar-free, clean ingredients
Bright Horizon
Nourishment for brain and eye health.
Bright Horizon delivers plant-based Omega-3s (DHA + EPA from algae) to support brain development, learning, and vision. With a fun rainbow character and no fishy aftertaste, it’s a sustainable, kid-friendly way to fuel bright futures.
Key Benefits:
- Supports brain development & learning
- Promotes clear vision & eye health
- Plant-based, sustainable source
What Makes Us Different
- ✓ Sugar-Free ×
- ✓ Heat Stable ×
- ✓ High Potency (60%) ×
- ✓ Doctor-Approved ×
- ✓ Eco-Friendly ×
- ✓ Cost-Effective ×
Got Questions? We Love them!
Our team is here to give you honest, clear answers.
What makes Soft Chews different from gummies?
Gummies often melt, stick, and lose potency, in fact, up to 40% are returned in the summer because they can’t handle heat. Our patented Soft Chews stay stable even in hot conditions, don’t clump in the bottle, and can hold up to 3x more active ingredients. That means fewer chews, more nutrition, and no mess for parents.
Are your vitamins really sugar-free?
Yes! Unlike gummies that can contain up to 4 grams of sugar each, our chews are completely sugar-free and naturally sweetened. We use alternatives like monk fruit to give them a kid-approved taste without the sugar crash, cavities, or hidden syrups.
What age group are Soft Chews for?
Our chews are designed for kids but are safe and effective for the whole family. Parents love them because the dosage is easy to control, and kids love them because they’re soft, tasty, and fun to take.
How do you make them taste good without sugar?
We use advanced flavor-masking techniques to block bitter or sour notes, along with natural sweeteners like monk fruit or stevia. This way, even nutrients that usually taste unpleasant, like magnesium or probiotics, become smooth and enjoyable for kids.
Are the ingredients clean?
Yes. All of our formulas are non-GMO, allergen-free, and made without fillers, seed oils, or artificial additives. We use the highest-quality nutrient forms, methylated, chelated, and bioavailable, so families get real benefits without the junk.
Where are Soft Chews made?
Every chew is proudly made in the USA at our cGMP-certified, FDA-inspected facility in Miami, Florida. We meet the strictest manufacturing standards, the same ones used in pharmaceutical production, to ensure safety and consistency.
Are Soft Chews vegan or vegetarian?
Yes, our technology is flexible enough to meet vegan, vegetarian, Kosher, and Halal standards. This means we can serve families with a wide range of dietary needs, without compromising on taste or quality.
Do Soft Chews have the same nutrients as gummies?
Even better. Most gummies max out at about 25% active ingredients, which means they’re mostly sugar and filler. Soft Chews can incorporate up to 60% actives, allowing us to deliver higher potency with fewer chews, making daily nutrition simple and effective.
Are they safe for sensitive tummies?
Absolutely. We use gentle, bioavailable forms of vitamins and minerals that are easy to absorb and easy on digestion. Parents tell us their kids love taking them, with no upset stomachs or sugar spikes.
Can I trust the quality of Soft Chews?
Yes. Our formulas are doctor-approved, science-backed, and supported by multiple patents. From ingredient sourcing to finished product, everything is tested to the highest standards so families can have complete confidence.
